Ann Zerega is a Webmaster and Content Strategist with more than 15 years experience analyzing, optimizing, and launching enterprise websites.
- Extensive experience with CMS migrations and enterprise web application rollouts.
- Strong Front End Development skills.
- Expert in Google DataStudio reporting for AdWords, Google Search Console and Google Analytics data.
- Excellent User Experience skills, including prototype creation, user acceptance testing and user training.
Eliminated the need to manually verify business listing data for FYI Bay Area Directory, by analyzing over 600,000 records and working with the vendor to fix the data import script. This decreased the listing error rate from 19 % to 2.3% and led to an improved search experience for the directory and companion iPad application.
Utilized extensive enterprise Content Management Systems and WordPress knowledge to improve DDN.com user experience. Implemented site-wide automatic updates of nearly 1,000 product documents and videos using native WordPress “shortcodes”. This “shortcode” implementation eliminated the need for a part-time developer and drove the “404 – page not found” error rate below 1%.
Overhauled DDN.com to address security, speed and mobile device access issues in the first six months of employment. Managed migration of this 1,500 page site and plugins to a mobile responsive framework, followed by a migration to a secure hosting environment. As a result, DDN.com can be viewed worldwide on any device with no site downtime.