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Ann Zerega’s Blog

Blog Posts from Ann Zerega SEO Specialist

Practical tips on optimizing websites and navigating the ever-changing terrain of Search Engine Optimization (SEO).


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Why Title Tags and Meta Descriptions Matter for Search Engine Optimization (SEO)

Title tags and Meta Descriptions are HTML elements that display your web page title as a clickable link and description on Search Engine Results Pages (SERPS).

Continue Reading Why Title Tags and Meta Descriptions Matter for Search Engine Optimization (SEO)

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PDF Documents and SEO

Without question, a lot of time and effort goes into creating white papers and solution PDF documents for company websites.

In a perfect world, specs or white papers are optimized for SEO , and HTML landing pages are created for high value content like white papers or solution briefs.

Continue Reading PDF Documents and SEO

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MUCH More Than a Brochure

Your website is a great resource for existing and potential customers.
Unlike a brochure or a slide deck, your website can contain the latest information, is available 24/7, and is easily accessed from anywhere.

Continue Reading MUCH More Than a Brochure

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