Ann Zerega’s Blog
Blog Posts by Ann Zerega
Practical tips on optimizing websites and navigating the ever-changing terrain of Search Engine Optimization (SEO).
Title tags and Meta Descriptions are HTML elements that display your web page title as a clickable link and description on Search Engine Results Pages (SERPS).
Without question, a lot of time and effort goes into creating white papers and solution PDF documents for company websites.
In a perfect world, specs or white papers are optimized for SEO , and HTML landing pages are created for high value content like white papers or solution briefs.
Your website is a great resource for existing and potential customers.
Unlike a brochure or a slide deck, your website can contain the latest information, is available 24/7, and is easily accessed from anywhere.