Ann Zerega Website Manager Blog
Website Improvement and Other Topics
Without question, a lot of time and effort goes into creating white papers and solution PDF documents for company websites.
In a perfect world, specs or white papers are optimized for SEO , and HTML landing pages are created for high value content like white papers or solution briefs.
SEO (Search Engine Optimization) Your website is a great resource for existing and potential customers. Unlike a brochure or a slide deck, your website can contain the latest information, is available 24/7, and is easily accessed from anywhere. 66% of B2B buyers said it is very important to have a website that speaks directly to…