Security, Search, Speed
Websites Establish Branding
Your website is more than a brochure or a slide deck in the sky.
Your website establishes your brand presence on the web and is one of your most important assets for sales, marketing and technical support.
There are three key areas to consider when managing your website: Security, Search (Engine Optimization) and Speed.
Security is a crucial aspect of managing websites especially with the tremendous amount of cybercrime occurring daily.
Search Engine Optimization (SEO) is the practice of understanding what your customers are searching for online.
Navigating SEO – A New Chapter
As a website manager, I’ve used Google Analytics, Google Data Studio and Google Search Console to locate site errors and improve Search Engine Optimization (SEO) performance. These tools were the equivalent of a map, compass, and binoculars when navigating the changing landscape of SEO.
After completing a Search Engine Optimization (SEO) certification in May 2021, I felt like I had added a drone to my map, compass and binoculars to help measure and map SEO! The insights gained from this certification have already helped improve SEO for my clients, with significant gains in Total Clicks and Total Impressions.
Title tags and Meta Descriptions are HTML elements that display your web page title as a clickable link and description on Search Engine Results Pages (SERPS).
Without question, a lot of time and effort goes into creating white papers and solution PDF documents for company websites.
In a perfect world, specs or white papers are optimized for SEO , and HTML landing pages are created for high value content like white papers or solution briefs.
Your website is a great resource for existing and potential customers.
Unlike a brochure or a slide deck, your website can contain the latest information, is available 24/7, and is easily accessed from anywhere.
Kind Words from Colleagues
Ann is a team player, a consummate professional, skilled, and knows her craft. Ann has transformed the global web presence improving performance, quality and security. She is a great leader…
Ann is an enthusiastic professional in everything she does – extremely detail-oriented, thorough, and not afraid to tackle complex web problems. She manages website content updates effortlessly, creates sticky landing…
Ann has been a terrific resource to cross-department teams like mine who need content posted on the corporate web site on a regular basis. She greatly improved the functionality of…
Ann is a great webmaster and has been the key contributor for improving the performance, quality, and security of the DDN websites. DDN greatly benefited from her WordPress expertise when…