Ann Zerega Website Manager

Security, Search, Speed

Websites Establish Branding

Your website is more than a brochure or a slide deck in the sky.

Your website establishes your brand presence on the web and is one of your most important assets for sales, marketing and technical support.

There are three key areas to consider when managing your website: Security, Search (Engine Optimization) and Speed.

SECURITY

Security is a crucial aspect of managing websites especially with the tremendous amount of cybercrime occurring daily.

  • If your website is blacklisted by search engines, it could lose up to 95% of its organic traffic, impacting sales and losing customer trust.
  • Software security updates, uptime monitoring, malware scanning and off site backups should be the bare minimum of any website security plan.

SEARCH

Search Engine Optimization (SEO) is the practice of understanding what your customers are searching for online.

  • 66% of B2B buyers said it is very important to have a website that speaks directly to industry needs and shows relevant expertise. (Forbes)
  • Nine out of ten B2B buyers say online content has a moderate to major effect on purchasing decisions. (CMO Council)

SPEED (PAGE SPEED)

Long page load times result in a negative user experiences and poor search engine rankings.

  • Pages that take longer that three seconds to load lose about 53% of mobile users
  • If a page takes longer than three seconds to load, up to 40% of users will abandon the site.

Navigating SEO – A New Chapter 

As a website manager, I’ve used Google Analytics, Google Data Studio and Google Search Console to locate site errors and improve Search Engine Optimization (SEO) performance. These tools were the equivalent of a map, compass, and binoculars when navigating the changing landscape of SEO. 

After completing a Search Engine Optimization (SEO) certification in May 2021, I felt like I had added a drone to my map, compass and binoculars to help measure and map SEO! The insights gained from this certification have already helped improve SEO for my clients, with significant gains in Total Clicks and Total Impressions.

Read below for practical tips on improving your website’s SEO, check out more blog posts, or contact me if you’d like to discuss a project.

PDF Documents and SEO

Without question, a lot of time and effort goes into creating white papers and solution PDF documents for company websites.

In a perfect world, specs or white papers are optimized for SEO , and HTML landing pages are created for high value content like white papers or solution briefs.

Continue Reading PDF Documents and SEO

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