Ann Zerega’s Blog
Blog Posts by Ann Zerega
Practical tips on optimizing websites and navigating the ever-changing terrain of Search Engine Optimization (SEO).
HTML Markup Matters
Fixing HTML Markup for Organic Search When a company creates a website, they may not be aware of the role HTML (HyperText Markup Language) plays in getting their site noticed. Organizing your page using hierarchical headings like H1, H2, and H3 tags helps users navigate your content in both display and ability to search. For…
Taxonomy Team Effort – Part Two
Improved User Data – In my post “Taxonomy Team Effort – Part One”, I described the enormous undertaking by multiple teams to implement a keyword-based taxonomy of over 200 terms. Soon thereafter, I realized the new taxonomy provided opportunities for improved user reporting: Each piece of content was now assigned to one category only eliminating…
Taxonomy Team Effort – Part One
Launching a New Website Taxonomy – In response to feedback from users, a membership website undertook a large project to implement a keyword-based taxonomy of over 200 terms with the goal to: Create a more intuitive subject groupingImprove organic searchImprove ad targeting This website, however, contained over 4,000 pieces of content that needed to be…
Why Title Tags and Meta Descriptions Matter for Search Engine Optimization (SEO)
Title tags and Meta Descriptions are HTML elements that display your web page title as a clickable link and description on Search Engine Results Pages (SERPS).
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