Ann Zerega
Collaborative and resourceful Website Manager and Technical SEO Specialist
Accomplishments include:
- Collaborated with development team to correct Header Tag hierarchy leading to a 14% improvement in organic traffic.
- Optimized an expanded site taxonomy of over 250 keyword-based topics resulting in a 10% improvement in organic search traffic and improved ad placement.
- Worked with development team to implement custom metrics using Google Tag Manager, enabling Sales to optimize Ad placement.
- Managed five enterprise WordPress and one Drupal CMS including implementation of Google Analytics, Google Search Console, TechTarget tracking, and testing of theme and plugin updates.
- Deployed four WordPress sites in one year, including a Japanese language site.
- Collaborated with Technical Support to migrate and deploy over 200 Technical Support Bulletins to updated software. Improved search capabilities and trained Technical Support staff on new software.
- Advanced skills in Search Engine Optimization (SEO), website deployments, migrations, performance, and HTML/CSS.
- Over ten years experience with WordPress and other enterprise Content Management Systems (CMS).
- Software: Semrush, Google Analytics (UA and GA4), Google Data Studio, Google Tag Manager, Google Search Console, Jira, Microsoft Office