Perfect World vs Real Life
Considerable time and effort goes into creating white papers and solution PDF documents for company websites.
In a perfect world, high value content like solution briefs or white papers would be optimized for Search Engine Optimization (SEO), and HTML landing pages created to showcase them.
In real life, solution briefs and white papers get published at the last minute, the evening before a product launch.
Haste Makes Poor SEO
When a user opens up a PDF document online, it creates a non-navigable path for your user with no call to action, or way to measure clicks.
PDF documents can also be very slow to load on both desktop and mobile sites, which can lead to user frustration and increased bounce rate.
Once a PDF document is online, the PDF document link can become broken if the exact file path is not maintained, leading to a poor user experience and lost business opportunities.
Improve SEO and Keep Your Sanity
If your team has the time, optimize PDFs before they’re released, create landing pages for the high value content, and measure page views after launch.
However, if your team is short-handed, the right kind of file download software can automate some of that process by:
- Automatically creating a landing page for your PDF file where you can add meta information.
- Adding a “nofollow” link to the document download button so search engines don’t index the full path to a PDF, preventing link rot.
For WordPress sites, the WordPress Download Manager plugin is a good option for file management.
PDF files can be helpful to your site’s SEO; treat them like the precious unicorns they are. 🦄