Launching a New Website Taxonomy –
In response to feedback from users, a membership website undertook a large project to implement a keyword-based taxonomy of over 200 terms with the goal to:
- Create a more intuitive subject grouping
- Improve organic search
- Improve ad targeting
This website, however, contained over 4,000 pieces of content that needed to be reorganized into the new taxonomy – not a job for one person or even one team!
Ultimately, the new taxonomy was successfully launched through the coordination of both the content and development teams. Here’s a breakdown of the project:
- Content Team
Reviewed over 4,000 pieces of content and assigned each to a new keyword-based taxonomy of over 200 terms. - Development Team
Created an import script to update the 4,000 pieces of content to their new taxonomy, then implemented new taxonomy on site including category filters. - My Part (Development Team)
Created, optimized, and migrated the existing site taxonomy to a new keyword-based taxonomy of over 200 categories. - Outcome
10% increase in organic search traffic and improved user experience.