Case Studies by Ann Zerega Website Manager and Technical SEO Specialist
Technical Search Engine Optimization (SEO) case studies on WordPress Content Management Systems (CMS).
HTML Markup Matters
Fixing HTML Markup for Organic Search When a company creates a website, they may not be aware of the role HTML (HyperText Markup Language) plays in getting their site noticed. Organizing your page using hierarchical…
Taxonomy Team Effort – Part Two
Improved User Data – In my post “Taxonomy Team Effort – Part One”, I described the enormous undertaking by multiple teams to implement a keyword-based taxonomy of over 200 terms. Soon thereafter, I realized the…
Taxonomy Team Effort – Part One
Launching a New Website Taxonomy – In response to feedback from users, a membership website undertook a large project to implement a keyword-based taxonomy of over 200 terms with the goal to: Create a more…